in 2017 i was hired by stephen at heard/empire control room & garage to develop the branding and campaign for their sxsw activation.  first step was to develop a poster with branding that we could use across the board.

once the main poster design was established i was asked to create 10 posters.  stephen suggested the idea of 10 posters that fit together to make one giant one. the most challenging part was that the artist line up would change for each day almost daily. below is the main design for that.

a trio of posters was also developed for the music tech mash up. for the background i used an inverted photo i took of the sunrise in cancun. same challenge with the line up changes

the posters were then formatted for an rsvp landing page with moving background sky. as well as digital flyers for instagram and social posts, and headers for facebook profiles and event posts for each event.

i was also asked to provide creative slates for their video recaps and for the projections in the venue.

four credentials were created. a daily sticker and 3 badges for different uses.

video edit | motion graphics | song edit | background stage graphics

sample images:

i wasn’t sure where to go creatively with what seemed to be a lot of random footage. how was i gonna edit this into something? the remix had a very cool repetitive driving beat, and it gave me the idea to do a zoetrope effect. there was also a haunting sound which led to the overlays and jittery “ring” type images.  in the end we were both pretty happy with it.

from miss velvet via text:
“what!!!!!!!!!! you fucking genius. this is so rad. so cool. the ending is next level. dude!! i’m obsessed”