Electric Giant Limited » SXSW https://electricgiantlimited.com creative direction + visual communication Thu, 17 May 2018 13:53:33 +0000 en-US hourly 1 https://wordpress.org/?v=3.9.39 SXSW 2017 CAMPAIGN for EMPIRE CONTROL ROOM & GARAGE https://electricgiantlimited.com/sxsw-2017-campaign-for-empire-control-room-garage/ https://electricgiantlimited.com/sxsw-2017-campaign-for-empire-control-room-garage/#comments Thu, 17 May 2018 05:58:25 +0000 http://electricgiantlimited.com/?p=1217 header

in 2017 i was hired by stephen at heard/empire control room & garage to develop the branding and campaign for their sxsw activation.  first step was to develop a poster with branding that we could use across the board.

 

p1

once the main poster design was established i was asked to create 10 posters.  stephen suggested the idea of 10 posters that fit together to make one giant one. the most challenging part was that the artist line up would change for each day almost daily. below is the main design for that.

 

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a trio of posters was also developed for the music tech mash up. for the background i used an inverted photo i took of the sunrise in cancun. same challenge with the line up changes

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the posters were then formatted for an rsvp landing page with moving background sky. as well as digital flyers for instagram and social posts, and headers for facebook profiles and event posts for each event.

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i was also asked to provide creative slates for their video recaps and for the projections in the venue.

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four credentials were created. a daily sticker and 3 badges for different uses.

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]]> https://electricgiantlimited.com/sxsw-2017-campaign-for-empire-control-room-garage/feed/ 0 TORY LANEZ @ SXSW 2016 https://electricgiantlimited.com/tory-lanez-sxsw-2016/ https://electricgiantlimited.com/tory-lanez-sxsw-2016/#comments Wed, 23 Mar 2016 02:56:12 +0000 http://electricgiantlimited.com/?p=573 taken at bud light factory (brazos hall) in austin, tx

All photos © 2016 Roi Hernandez

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]]> https://electricgiantlimited.com/tory-lanez-sxsw-2016/feed/ 0 NYCK CAUTION @ SXSW 2016 https://electricgiantlimited.com/565/ https://electricgiantlimited.com/565/#comments Wed, 23 Mar 2016 02:30:16 +0000 http://electricgiantlimited.com/?p=565 taken at the mohawk in austin, tx

All photos © 2016 Roi Hernandez

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]]> https://electricgiantlimited.com/565/feed/ 0 MOBSQUAD NARD @ SXSW 2016 https://electricgiantlimited.com/mobsquad-nard-sxsw-2016/ https://electricgiantlimited.com/mobsquad-nard-sxsw-2016/#comments Wed, 23 Mar 2016 02:17:13 +0000 http://electricgiantlimited.com/?p=552 taken at the mohawk in austin, tx

All photos © 2016 Roi Hernandez

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]]> https://electricgiantlimited.com/mobsquad-nard-sxsw-2016/feed/ 0 JARED AND THE MILL @ SXSW 2016 https://electricgiantlimited.com/jared-and-the-mill-sxsw-2016/ https://electricgiantlimited.com/jared-and-the-mill-sxsw-2016/#comments Wed, 23 Mar 2016 02:01:15 +0000 http://electricgiantlimited.com/?p=550 taken at icenhauer’s in austin, tx

All photos © 2016 Roi Hernandez

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]]> https://electricgiantlimited.com/jared-and-the-mill-sxsw-2016/feed/ 0 CAVEMAN @ SXSW 2016 https://electricgiantlimited.com/511/ https://electricgiantlimited.com/511/#comments Wed, 23 Mar 2016 01:23:57 +0000 http://electricgiantlimited.com/?p=511 taken at the mohawk in austin, tx

All photos © 2016 Roi Hernandez

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]]> https://electricgiantlimited.com/511/feed/ 0 KITTEN @ SXSW 2016 https://electricgiantlimited.com/kitten-sxsw-2016/ https://electricgiantlimited.com/kitten-sxsw-2016/#comments Wed, 23 Mar 2016 01:03:55 +0000 http://electricgiantlimited.com/?p=509 taken at buffalo billiards in austin, tx

All photos © 2016 Roi Hernandez

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]]> https://electricgiantlimited.com/kitten-sxsw-2016/feed/ 0 CHVRCHES DJ SET @ SXSW 2016 https://electricgiantlimited.com/chvrches-sxsw-2016/ https://electricgiantlimited.com/chvrches-sxsw-2016/#comments Tue, 22 Mar 2016 21:32:18 +0000 http://electricgiantlimited.com/?p=477 taken at maggie mae’s in austin, tx

All photos © 2016 Roi Hernandez

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]]> https://electricgiantlimited.com/chvrches-sxsw-2016/feed/ 0 XYLØ @ SXSW 2016 https://electricgiantlimited.com/xylo-sxsw-2016/ https://electricgiantlimited.com/xylo-sxsw-2016/#comments Tue, 22 Mar 2016 21:08:31 +0000 http://electricgiantlimited.com/?p=474 taken at bar 96 in austin, tx

All photos © 2016 Roi Hernandez

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]]> https://electricgiantlimited.com/xylo-sxsw-2016/feed/ 0 ST. LUCIA @ MEDIA TEMPLE PARTY, SXSW2016 https://electricgiantlimited.com/st-lucia-media-temple-party-sxsw2016/ https://electricgiantlimited.com/st-lucia-media-temple-party-sxsw2016/#comments Wed, 16 Mar 2016 18:25:16 +0000 http://electricgiantlimited.com/?p=424 taken at media temple closing party (stubb’s) in austin, tx

All photos © 2016 Roi Hernandez

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